Regardless of the market, something is selling in every price range. The trick is to make sure your listings are the ones that sell. This lively program reveals the secrets of LifeStyle Marketing and shows agents how to use proven marketing/advertising techniques to move their listings to the top of the buyers’ priority list…. And how to use LifeStyle Marketing to zero in fast on the home a buyer is looking for. Real world examples break all the staid old real estate marketing “rules” and prove that LifeStyle Marketing is high voltage marketing that really works.
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Agents will be introduced to the concept of LifeStyle Marketing – powerful advertising / marketing principles which REALTORS® are rarely taught.
- Agents will understand how LifeStyle Marketing can help an agent match “best prospect groups” with a specific property listing and move that listing to the top of a buyer’s priority list.
- Specific examples will show agents:
How to identify a home’s Lifestyle(s)
How to use the “principle of sacrifice” to TARGET your marketing
How to write headlines, subheadlines and copy (for traditional and new media)