Program

• Schedule and speaker information is subject to change.

  • January 18, 2012
    • 8:45 am - 5:00 pmListing Legends One-Day Program
    • 1:00 pm - 6:00 pmRegistration
  • January 19, 2012
    • 7:15 am - 6:00 pmRegistration
    • 8:30 am - 9:20 amMobile MarketingWith today’s consumer having more access than ever before to information through their mobile device, our marketing reach must now extend to even more channels...
    • 8:30 am - 9:20 amFacebook StrategiesWe will discuss the powerful ways for anyone to build their fan pages and focus their advertising dollars only to targeted audiences. The discussion will focus around Facebook...
    • 9:30 am - 10:20 amTwitter JumpstartThis introductory level workshop will explore everything regarding Twitter including...
    • 9:30 am - 10:20 amGoogle+In 2011, Google released one of its boldest platforms with Google+, their answer to social networking. In this workshop, we’ll discuss the basics of how to get signed up...
    • 10:20 am - 10:45 amMorning Break
    • 10:45 am - 11:35 amGadgets and GizmosExplore tech tools that can help enhance your efficiency and productivity. We will highlight tablet computers, ultra portable laptops, smart phones, scanners, cameras...
    • 10:45 am - 11:35 amMaximize CRS Membership for ReferralsLearn how to grow your referral network through building relationships with your fellow CRS's. Learn how to choose a REALTOR® to give a referral to, and start working...
    • 11:45 am - 12:35 pmSpin It: Putting the R in PRIt’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task...
    • 11:45 am - 12:35 pmGeo Location / Search Engine OptimizationSee how geotagging location (i.e. Foursquare, Pegshot, Path, Color) with geotagged photos and web posts are a great way to become a hyper-local real estate expert for your community...
    • 12:35 pm - 1:50 pmLunch (Ticketed)Ticket must be purchased at time of registration.
    • 2:00 pm - 2:50 pmiPad RevloutionDo you have an IPAD, or considering buying one? Come learn about which apps that will help you become a more “connected” real estate professional both in the office and in the field. We will explore uses of the IPAD for both the listing agent and the buyer's agent.
    • 2:00 pm - 2:50 pmFusing Business and Technology This is the first workshop participants should attend before they spend the following two days being overwhelmed with knowledge, data dumping, new technologies, business systems and creative innovations...
    • 2:00 pm - 7:30 pmVendor Showcase
    • 3:00 pm - 3:50 pmCreate Your Own Real Estate Tribe! Building upon marketing guru Seth Godin’s proven principles,Seth and Alyce Dailey will show you their unique approach to going beyond marketing to reap the benefits and rewards of building lasting relationships by building tribes...
    • 3:00 pm - 3:50 pmBlogging - Make it Fun and EffectiveBlogging is a great tool for generating new business and staying connected with your circle of influence. Learn how blogs can be effective, what types of content are appropriate...
    • 3:50 pm - 4:20 pmAfternoon Break
    • 4:30 pm - 5:30 pmKeynote Session: ViralEverybody wants to go viral with my on-line friends, video views and status comments strings; but, how can you make all your content and business branding truly go viral...
    • 5:30 pm - 7:30 pmWelcome Reception
  • January 20, 2012
    • 7:15 am - 8:15 amContinental Breakfast
    • 7:15 am - 5:00 pmSell-a-bration Registration
    • 7:15 am - 5:30 pmVendor Showcase
    • 8:15 am - 9:20 amKeynote Session: Own the Conversation-Own the MarketMarkets are conversations. Better, smarter marketing requires better, smarter conversations. We’ll discuss tactics that will help you dominate the conversations that matter in your real estate market.
    • 9:30 am - 10:20 amGet Your Head in the CloudWhat is Cloud Computing? In one word, it's FREEDOM! Freedom from: feeling chained to your office, worrying about data backups or security, worrying about computers crashing...
    • 9:30 am - 10:20 amList to LiveIn today’s competitive and ever-changing market, it is more important than ever to have “Sellable Listings”. Listings are what drives the rest of our real estate businesses...
    • 10:20 am - 10:45 amMorning Break
    • 10:45 am - 11:35 amFSBO/Expired OpportunitiesSaleable listings are not falling in our laps anymore. Real estate has always been a contact sport. This session will help you build a gold mine business with expired listings...
    • 10:45 am - 11:35 amEducating the ClientKnowledge, data, and statistics can win over clients, whether buyers or sellers. Leigh will demonstrate how to break the market down into numbers to reduce emotion...
    • 11:45 am - 12:35 pmBuyers: Creating a Buyer Masterpiece* Learn how to show less homes and sell more * Utilize technology, websites, resources to equip your buyers * Master the 4 Integral Stages with every Buyer...
    • 11:45 am - 12:35 pmBasics: What are they and How to Get BackFor the past four years a lot of real estate training has mentioned getting "Back to Basics." The panelists represent different backgrounds and market styles and will...
    • 12:35 pm - 1:45 pmLunch Included with registration.
    • 1:45 pm - 2:35 pmNegotiatingA coach once told me that, “Power in negotiations is in the ability to walk away…the skill is never having to!” There are least 44 negotiation tactics that are known to trained...
    • 1:45 pm - 2:35 pmFace to Face(book)Technology and social media are all the rage and is certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business...
    • 2:35 pm - 3:00 pmAfternoon Break
    • 3:00 pm - 3:50 pmFinding Riches in NichesToo many agents try to serve too many masters and are only mildly successful in their real estate careers. By first becoming knowledgeable about a market...
    • 3:00 pm - 3:50 pmMaximizing Social Security BenefitsFor 55 years and older. This session will emphasize the planning stages of Social Security as middle age individuals look at retirement in the next 10-12 years.
    • 4:00 pm - 5:00 pmKeynote Session: LifeStyle MarketingRegardless of the market, something is selling in every price range. The trick is to make sure your listings are the ones that sell. This lively program reveals the secrets of LifeStyle Marketing and shows agents how to use...
  • January 21, 2012
    • 7:15 am - 8:15 amContinental Breakfast
    • 7:15 am - 5:00 pmSell-a-bration Registration
    • 7:15 am - 5:30 pmVendor Showcase
    • 8:15 am - 9:20 amKeynote Session: The Millennial RevolutionIn this high-energy and entertaining keynote, you will gain an understanding of how two major forces are at work in the real estate industry to bring about heavy disruption. Youth and technology have been combining...
    • 9:30 am - 10:20 am(Repeat) Finding Riches in NichesToo many agents try to serve too many masters and are only mildly successful in their real estate careers. By first becoming knowledgeable about a market...
    • 9:30 am - 10:20 amMaximizing Social Security BenefitsFor 55 years and younger. This session will separate fact from fiction and inform the participants exactly how the Retirement System works, how retirement benefits are calculated, how the Survivor Benefits work RIGHT NOW, and how Disability Benefits work RIGHT NOW.
    • 10:20 am - 10:45 amMorning Break
    • 10:45 am - 11:35 am(Repeat) Face to Face(book)Technology and social media are all the rage and is certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business...
    • 10:45 am - 11:35 am(Repeat) NegotiatingA coach once told me that, “Power in negotiations is in the ability to walk away…the skill is never having to!” There are least 44 negotiation tactics that are known to trained...
    • 11:45 am - 12:35 pm(Repeat) Basics: What are they and How to Get BackFor the past four years a lot of real estate training has mentioned getting "Back to Basics." The panelists represent different backgrounds and market styles and will...
    • 11:45 am - 12:35 pm(Repeat) Buyers: Creating a Buyer Masterpiece* Learn how to show less homes and sell more * Utilize technology, websites, resources to equip your buyers * Master the 4 Integral Stages with every Buyer...
    • 12:35 pm - 1:45 pmLunch (Ticketed)Ticket must be purchased at time of registration.
    • 1:45 pm - 2:45 pmKeynote Session: TV Guide to Real EstateIf you think there's nothing good on TV, attend this session! We will apply TV / game show formats to everyday real estate challenges in negotiation, pricing and communication...
    • 2:45 pm - 3:10 pmAfternoon Break
    • 3:10 pm - 4:00 pm(Repeat) FSBO/Expired OpportunitiesSaleable listings are not falling in our laps anymore. Real estate has always been a contact sport. This session will help you build a gold mine business with expired listings...
    • 3:10 pm - 4:00 pm(Repeat) Educating the ClientKnowledge, data, and statistics can win over clients, whether buyers or sellers. Leigh will demonstrate how to break the market down into numbers to reduce emotion...
    • 4:10 pm - 5:00 pm(Repeat) Get Your Head in the CloudWhat is Cloud Computing? In one word, it's FREEDOM! Freedom from: feeling chained to your office, worrying about data backups or security, worrying about computers crashing...
    • 4:10 pm - 5:00 pm(Repeat) List to LiveIn today’s competitive and ever-changing market, it is more important than ever to have “Sellable Listings”. Listings are what drives the rest of our real estate businesses...